Tag Archives: Internet

Cataloging reviews and bookmarks

In a prior effort to minimize my online activity I removed myself from using a lot of websites. Two of which I’ve come back to: Yelp and Delicious.

I find a lot of interesting sites and articles online and I’ve continually found myself thinking “shoot, what was that site name?” or “where did I read that article about ____?” I’ve come back to Delicious to help catalog these sites.

I’m also interested in sharing my thoughts on restaurants and bars I’ve visited. Yelp has been an invaluable source for finding good places to eat. I love being snarky and sharing my opinion, so, I’m also back on Yelp posting reviews.

An interesting side-note: I’ve stopped actively using Brightkite. In the numerous interactions, I’ve found little-to-no value in cataloging and constantly keeping track of my location. It is fun to engage in conversations at conferences and get togethers.. but certainly nothing that Twitter can’t achieve.

Top Websites That Aren't (Yet) Mainstream

Lets dive right into them, shall we? I present to you, the websites that aren’t quite mainstream … yet.

1. GMail

  • Who: Google
  • What: Free e-mail with lots of space, IMAP, mobile accessibility, powered by ads
  • Why it’s cool: GMail was on the cutting edge of webmail with a huge giveaway of space and a smart interface coupled with the awesome power of Google search.
  • Why it’s not mainstream: People are afraid of Google still. They see the ads and think that your information is no longer private nor secure and that your precious e-mail and information will be sold to spammers and advertisers. Ironically enough, Google is one of the best at combating spam.
  • Send me an e-mail

2. Hulu

  • Who: NBC, News Corp (and now the content of dozens of others)
  • What: Free access to legitimate television shows and movies in high quality, powered by ads
  • Why it’s cool: I can watch Comedy Central shows, Food Network, Fox, etc. in high definition with less advertising and all for free. I can even subscribe to the show and get alerts when a new episode is up.
  • Why it’s not mainstream: Nobody has heard of it. And NBC continues to botch up their video content by releasing stuff like NBCOlympics.com. So, we all assume media companies don’t get “real” video yet and wander over to YouTube.
  • View my public profile on Hulu

3. Newsvine

  • Who: Veterans of Disney, ESPN, and other media organizations; MSNBC
  • What: News from multiple sources PLUS the ability for anyone to write, “seed” (post an existing) or comment on an article.
  • Why it’s cool: We can contribute the news and read about whats important to us. Plus we can engage with others and talk about stories, debate points, create long lasting friendships, call someone a retard, the list goes on…
  • Why it’s not mainstream: I think it’s too much work for someone to ‘seed’ the news and it gives little value for me to share it with someone else. To many, there is not enough incentive to write articles either. The only saving grace is the fun in arguing and being social on the internet. More people are interested in participating but I don’t think they know about their options.
  • Add me as a friend on Newsvine

4. Twitter

  • Who: Obvious (Ev Williams)
  • What: 140 character message broadcast to anyone who wants to “follow” you (and you get to follow people back)
  • Why it’s cool: It’s like chatting with only the people you want to listen to via SMS, the web, and many other applications
  • Why it’s not mainstream: People still don’t “get” it because nobody has explained it the right way to people. You can’t just say “you have to do it” because everyone can see through internet fads. Not everyone is into making random connections with strangers on the internet. Plus, the site really isn’t what I’d call user friendly.
  • Follow me on Twitter

I thought about adding a “how to fix it” to each of these but nothing about them is broken. They’re just different, unknown, and misunderstood websites that may just always maintain that “web2.0” charm.

But then again, only the “early adopters” were using these sites:

  • Facebook – why do you need a profile online? I have real friends.
  • Google – what else is there to search for? I found the porn.
  • Craigslist – we already have classifieds, they’re called the classifieds.
  • eBay – I can buy cheap things at Wal-Mart.
  • Amazon – books belong in stores (so that I can read them for free!).

Top three lessons from online communities

map of online communities by xkcd

I’ve seen, first hand, the challenges faced when trying to get a group of people together on the internet. I’m a member of a of a number of online communities. I’ve also helped found a few communities. They include:

  • 9rules – a group I really wanted to become a part of, the best of the best content
  • yopos – something noah and I tried to start (coming again soon!): young professionals
  • Twenty Somethings – a group of attractive, witty, smart bloggers all in their twenties
  • Employee Evolution – smart professionals guest blogging about work, life, entrepreneurship
  • Brazen Careerist – the natural extension of EE, network of existing and new bloggers about the above
  • BarCamp/New Tech – online and offline, meetup with some local nerds
  • SXSW/CommunityNext – organized events/conferences around a community
  • AKPsi – offline, but 50+ college students with an interest in business (VP/President)
  • Two other college clubs – again, offline but a good look at how people interact

And I’ve done tons of observation of popular online groups (FlyerTalk, Zen Habits, Get Rich Slowly, I Will Teach You To Be Rich). Here are my top three lessons learned.

Existing community must already be strong

When I say strong you need to have an extreme amount of quality or quantity. A little of each will not be sufficient.

Employee Evolution and 9rules attracted people because of the high quality–they both grew very quickly. On the other hand, yopos sought out to do the same and, I admit, consistent quality wasn’t there (and we didn’t have the numbers either).

In college, AKPsi was one of the largest groups in the business school (100+) and because of that it kept attracting more and more people (network effect). Once our numbers started to drop off we had to quickly focus on quality or else we’d get stuck in mediocrity. Unfortunately, that’s exactly what happened. We had generations of mediocrity in the group, as the numbers diminished even they left. By the end of my college career the group dropped to a quarter of it’s original size. The same happened with two other groups–when the strength dwindled, the community failed.

Without the quality or quantity it’s very hard to do anything. You could take five very talented people and create something amazing. If you have 100 people, odds are you will find some great, active, and interesting people worth sticking around for.

People always talk about meeting up, rarely do

It must be how we are hard-wired as humans, but no matter what your group is–people will want to meet in person. People will try to organize and coordinate these events but they rarely happen. Even in college, where we met as a group every week, it was challenging to have people commit to anything outside of something we’ve already structured for them.

Lucky for the internet there are groups like the SXSW coordinators who will put on an event for everyone to go to. But even with 9rules we never saw any official “get togethers” no matter how often it was brought up. I’ve seen the same start over at Brazen Careerist and I question what will come from the discussions (I have a good idea, though: nothing).

Some obvious exceptions to the rule are groups like BarCamp. These still usually require a big investment from one or two people (and that’s it). If you want something to happen you have to take the initiative yourself at first. Then, make sure you have the strong community to help in the future (see previous point). People usually need to see value first.

Now, the inverse of this is also true: people love to participate a lot in the beginning. Say you open up a forum: people will chat about anything and everything they think of on day one. By day ten they have less to talk about, less to reply to. The challenge here, depending on your group, is maintaining participation and having people come back (quality and quantity help).

There are key participants, focus on them

No matter where you go, one will notice the “key” players. Especially in a discussion environment like a forum. Within five minutes of surfing FlyerTalk it was clear who knew what they were talking about and was respected by the group. When I started yopos there were a few guys who were very eager and I didn’t have them time to focus on them and empower them to help with the community. Lesson learned.

CommunityNext had a ton of people show up and a lot of it was due to key figures. Get them involved, get them in your group and make sure people know about them. One of my favorite stories was watching Hiten Shah try to fix the wireless network at Stanford. People noticed him working on it and one or two people stopped and offered to help.

What about you? Do you agree or disagree? Have you learned anything worth sharing?

PS: I’ve been working on updating and consistent-ifying my look. Click through to devin reams and let me know what you think. Oh, and be sure to tell your friends about my services.