I love everything about this music video and overall campaign for Virgin America’s safety video. The self-awareness (“for the .001% of you who have never operated a seatbelt before…”), catchiness, and entertainment value is not hard to produce but is a much more enjoyable (required) experience. My guess is other airlines aren’t doing something like this for two reasons: 1) safety is a priority and should not be relegated to a side show, and 2) it’s not the way it’s been done before.

This whole thing makes me step back and wonder why the safety and instructional videos are shown (or demonstrated) in-flight and not something all fliers should pre-qualify for¹ (like a drivers license test) before getting on a plane.