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As soon as I saw Facebook’s new “Ticker” (a.k.a. Facebook within Facebook) I wondered if Facebook was smart enough to “surface” the right stories to me. MG Siegler at TechCrunch:

But while all the competitors were busy making that button, Facebook was busy making the button obsolete. Today’s Open Graph changes represent a world where the button isn’t needed. Sure, it will continue to exist for certain types of content. But it will be more like an on/off switch.

Once I saw the long term plan (with the new Timeline), it became clear that the Ticker is the new Beacon. Facebook is told about everything you do. Then between a mix of curation (updating my Timeline) and algorithm (Facebook determining what is important) the stream of updates within Facebook will become meaningful again.

Or, at least, thats the hope.

One thought on “Share Buttons? Ha.

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