{"id":533,"date":"2008-09-04T20:13:38","date_gmt":"2008-09-05T03:13:38","guid":{"rendered":"http:\/\/www.devinreams.com\/?p=533"},"modified":"2008-09-04T20:13:38","modified_gmt":"2008-09-05T03:13:38","slug":"social-media-best-practice-be-authentic","status":"publish","type":"post","link":"https:\/\/wordpress.reams.me\/?p=533","title":{"rendered":"Social media best practice: be authentic"},"content":{"rendered":"

Jeremy Tanner tagged me<\/a>: I need to chime in and tell the world, in all my infinite wisdom, what a “social media” best practice is.<\/em><\/p>\n

Interestingly enough my knee jerk reaction was to say either:<\/p>\n

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  1. if you call it social media you’re doing it wrong, or<\/li>\n
  2. just stop trying, FFS.<\/li>\n<\/ol>\n

    At least, that’s the way I’ve felt in the recent months. In fact, it’s a new rule for me on twitter<\/a>. If you’re a self-proclaimed “social media” guru, then you’re not.<\/p>\n

    \"\"<\/a><\/p>\n

    That leads me to my point: to be successful in social media (or any media, I believe) you need to be authentic<\/strong>. It goes back to one of my personal favorite posts: my thoughts on transparency and honesty.<\/a> If someone is extremely active across a variety of services and trying to connect with so many people (Linkedin, twitter, pownce, etc.) it sends the message that you’re convincing me I need to listen to you. It’s like trying to advertise your product after building it and calling that “marketing.” The biggest way to fail is to reach out to as many people as possible just to broadcast to your followship.<\/p>\n

    Instead, be an authentic person. Just be you and the right people will find you. For instance:<\/p>\n