{"id":4899,"date":"2012-08-23T08:19:19","date_gmt":"2012-08-23T14:19:19","guid":{"rendered":"http:\/\/wordpress.reams.me\/?p=4899"},"modified":"2012-08-23T08:22:56","modified_gmt":"2012-08-23T14:22:56","slug":"the-new-microsoft-logo","status":"publish","type":"post","link":"https:\/\/wordpress.reams.me\/?p=4899","title":{"rendered":"The New Microsoft Logo"},"content":{"rendered":"

I’m not quite sure I follow what happened here<\/a>, but I think I get it:<\/p>\n

The Windows logo is no longer a flag, it’s a window (twisted to an angle) with added prominence to the word mark. It no longer incorporates the multi-color, signature style of Windows and has becomes a single color.<\/p>\n

The Microsoft logo, for the company that sells the Windows product, is no longer a plain word mark but has a symbol. The symbol incorporates the four colors from the Windows flag, and the straight-on look of a four-pane window.<\/p>\n

If it wasn’t clear before: Microsoft is Windows, and Windows is Microsoft. This is not a new Microsoft, nothing is changing, in fact, they’re only becoming more locked in to the status quo.<\/p>\n

Why, contrary to traditional marketing, is the product marketing and the overall company marketing now so intertwined? Microsoft is further limiting their ability to market new products unless its Windows-centric (mobile, desktop, tablet, internet, etc.). I fully expect the Xbox to be renamed Windows Game Box.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m not quite sure I follow what happened here, but I think I get it: The Windows logo is no longer a flag, it’s a window (twisted to an angle) with added prominence to the word mark. It no longer incorporates the multi-color, signature style of Windows and has becomes a single color. The Microsoft […]<\/p>\n","protected":false},"author":1,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,164],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-business","category-humor","post_format-post-format-image"],"jetpack_featured_media_url":"https:\/\/wordpress.reams.me\/wp-content\/uploads\/2012\/08\/new-microsoft-logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts\/4899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4899"}],"version-history":[{"count":3,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts\/4899\/revisions"}],"predecessor-version":[{"id":4903,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts\/4899\/revisions\/4903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/media\/4900"}],"wp:attachment":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}