“Why _____ (popular company) should ____ (buy|destroy) ____ (other cool thing or company)” articles are so trite. They’re really:<\/p>\n
“Why _____ (my name) wants _____ (edge case) in ____ (other cool thing or company) magically fixed with no economic sense by ____ (popular company)”<\/p>\n
It’s like a really topical MadLib populated with keywords from Techmeme:<\/p>\n
– “Why Apple should buy Skype”
\n– “Why Google should buy Gowalla”<\/p>\n
I click on these articles *all the time*. Those titles always look so appealing and savvy. They’re not.<\/p>\n
They work the same way as “Top 10 (reasons|ways) _____ (popular thing) (should|could) ____ (sexy verb or name or service)” articles.<\/p>\n
– “Top 10 reasons Apple should buy Palm”
\n– “Top 10 ways Facebook could rule the world”<\/p>\n
I’m think I’m starting to figure this whole tech writing thing out.<\/p>\n","protected":false},"excerpt":{"rendered":"
“Why _____ (popular company) should ____ (buy|destroy) ____ (other cool thing or company)” articles are so trite. They’re really: “Why _____ (my name) wants _____ (edge case) in ____ (other cool thing or company) magically fixed with no economic sense by ____ (popular company)” It’s like a really topical MadLib populated with keywords from Techmeme: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,9],"tags":[],"class_list":["post-1297","post","type-post","status-publish","format-standard","hentry","category-business","category-internet"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts\/1297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1297"}],"version-history":[{"count":1,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts\/1297\/revisions"}],"predecessor-version":[{"id":1298,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=\/wp\/v2\/posts\/1297\/revisions\/1298"}],"wp:attachment":[{"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.reams.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}